When a visitor comes to the Town of Appomattox, and they bring an ad, they will now receive a lapel pin. This is the way that the local town government figured they could track how their marketing campaign was going. They figured they could track their “conversions” by having visitors bring an ad that they found and turn in the clipped ad for a lapel pin. The lapel pins are low cost – high perceived value, promotional items, that now allow them to track offline conversions by giving them a “gift”.
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Chatham Star Tribune, on Wed, 21 Mar 2012 09:40:50 -0700
This year visitors who go to designated visitors centers or State Park offices and show one of the ads featuring Appomattox paid through a marketing campaign will receive a stacked arms lapel pin. This marketing effort is a new way to keep track of how …
How could you incorporate a lapel pin into marketing plan?